The Impact Of SEO Web Design On Your Online Success

SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of Search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization:

Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a website, SEO web design is one of the topmost priorities.

The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the website more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies and Freelance SEO consultants who specialize in optimizing websites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the website ahead of others in its field through accepted methods of optimization.

SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be a consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making  a basic, visually appealing site is easy with the many technologic advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. SEO web design should be easy to use and friendly to both human and robotic browsers.

Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off-putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.

The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted on but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web design which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the SEO web design around it.

Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying, “know your enemy” is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to SEO web design process, the content is one of the prime needs and tools of making the site rank high during searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.

SEO web design experts should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is.

SEO Tips For Newbies

Search engine optimization

SEO or search engine optimization knowledge is critical for the person starting out in e-commerce. Whether you want to blog, run an online store or do anything else successfully online, you need to figure out how to get noticed by search engines so that people can find you. Understanding SEO is critical for anyone who wants to be successful in the online enterprise.

An important aspect of search engine optimization is the fact that you need to invest time and effort into your website on a regular basis in order get traffic and keep traffic continuously increasing. If you allow your website to sit and collect cobwebs it won’t do much for you.

SEO Tip #1:

There isn’t a magical formula; at least not one that’s evergreen so it’s important to stay current on SEO news. Dig deep to find information and read everything you can. You’ll find conflicting information at times, but knowledge is power so absorb as much SEO news as you can.

SEO Tip # 2:

Create an easy to follow the design with a standard homepage, easily viewable links, and a site index. This way, people and search engines can find their way around easily and so can people.

SEO Tip # 3:

Determine what your target keywords are. There are some great tools out there that can help you both for free or for a small fee. Often it’s fairly easy to figure this out on your own.

Ask yourself:

What are the top three to five words or phrases you would use if you use to search for the product or topic you are selling? Be sure that those words are on each page of your website, especially in titles, headings and at the beginning, middle and end of each page. It’s a good idea to use variations as well to give your site further credibility and increase the Long Tail.

SEO Tip # 4:

SEO Fact: Content is king. Always will be. Don’t assume that more is better in terms of keywords. Do not fall victim to the temptation to simply keyword stuff your site. otherwise, two things will happen. First, you’ll get banned by the search engines and even worse, you’ll be ignored by the humans who land on your page. Both types of visitors can see through vain SEO attempts to trick you to get onto their site.

Instead, you want to target the fine line between having enough keyword relevancy to make it impossible for the search engines to ignore you but not so much that your human visitors find your content to be poor quality. Hire a professional SEO article writer if you have to in order to come across as professional. Keep fresh content on your pages and change your content regularly. You don’t have to waste what you’ve put effort and money into, instead move your old content into archives so it continues to work for you as well.

SEO Tip # 5:

Web 2.0 is all about social networking. Social networking, social bookmarking, forum posting and link exchanges can be invaluable If you can get high ranking websites in your niche to exchange links with you, this can help. If you are blogging, comment on other blogs in your niche to get a link back to your site and generate interest from bloggers that frequent other sites in your niche. If you use tools like Technorati, Digg, StumbleUpon and other social bookmarking tools on your pages with appropriate tagging, you can bring relevant traffic fairly quickly and it’s viral so others will do the same. Social networking activities are also indexed by the search engines.

In summary, there are basic to advanced SEO techniques and SEO tips that you can use to get noticed by the big three search engines. Your results will depend a lot on how narrow your niche is, but there are some basic things you can do to be search engine friendly from the start. It’s never too late to optimize your site though so don’t lose heart if you didn’t follow this advice on your website from the beginning. Here are some basic ideas. This is not an exhaustive list but is a great place to start.